About Mindshare Group

Mindshare Group  delivers  Employee Benefits and HR services, combined with a best practices and high-touch service and support model, along with proven technology, to provide real value for you and your employees. As an extension of your management team, Mindshare Group works closely with organizations to deliver a range of scalable, Employee Benefits and HR services.

Your partner throughout the employment lifecycle

We’re a team of dedicated, friendly people working closely together to serve our clients.

Here at Mindshare Group, we take great pride in the privilege of acting a true extension of our client’s management team. We are a team of dedicated, experienced, responsive advisors across our service areas of Employee Benefits, HR Services, and Retirement Solutions.

Our core values:
  • Dedication to our clients
  • Pursuit of excellence
  • Working with integrity at all times
  • Staying balanced in our work, and our lives

Dan Copenhagen, President



*Based on recent client survey results, totaling 85% of our clients.

First and foremost, we’re a collection of dedicated service people, not sales people. We care about our work on your behalf. Every action we take is focused on meeting or exceeding your expectations. We understand this means delivering great service not only to you, but also to your employees… and their families, too.

Our clients give us
4.9 out of 5 for our service*


*Based on yearly measure of retained clients. Does not include clients who were acquired or closed.

Our goal is to create lasting, mutually beneficial, long-term partnerships with our clients and their employees. We value your business as an extension of our own and do not consider our relationship to be a transactional one. In fact, if you’re looking for a regular “vendor”, we’re probably not a good fit. We want to collaborate and work together to meet your objectives and become an indispensable trusted advisor.

98% customer retention
over the past 7 years*


*Based on data across multiple employee benefit surveys conducted with our clients.

Everyone wants to get the most from their benefits. With rising healthcare and insurance costs, this has become more difficult. Employees often feel that they pay too much and don’t get the coverage expected. We work hard to change this paradigm. Combining a keen focus on managing costs with exceptional communication, support and administration, we maximize your return on investment and deliver strong value to employees.

7 of 10 client employees rate
their benefits as excellent
or very good*